If you own an online store, your biggest concern would be how to drive more traffic or how to increase conversion rates. Increasing the conversion rate is harder as compared to driving traffic. And it is better to increase traffic rather than increasing the conversion rate. Of course it is best if you could increase both.
Why focus on getting more traffic
Suppose you are getting 1000 visitors a month and you can convert about 2% of them. That is about 20 people. Now you increase your conversion from 2 to 4%. That would be 40 people now.
On the other hand if you increase your traffic to 5000 visitors a month, that would be 100 people. Hence you can see that increasing your traffic is a better option here. Plus it is easier than increasing your conversion rate.
How to grow your traffic
There are lots of ways to grow traffic to your store.
Use SEO to rank high on Google. Once you reach the first page of Google, you will be able to attract a lot of traffic.
Advertising with google[ลง โฆษณา Google, which is the term in Thai] is also a great way to drive traffic to your store.
You should also consider social media marketing.
How SEM and SMM works
Search engine marketing and social media marketing are the best ways to grow traffic to your blog. Research a little and create ads that people would like. Make them appealing and keep optimizing them so people would click on them.
Offer rewards to people if they click on your ad post. You can offer something for free or a discount. Offering rewards to people is a great way to gather their details and build your email list.
People who would get a reward from you are more likely to make a purchase from you later. This is called reciprocation tendency and it definitely works.