Aiming to attract potential consumers and expand their sales, many entrepreneurs bet on advertising on the internet. Many entrepreneurs bet on advertisements on the internet to attract potential consumers and expand their sales, better known as banners.
They are usually specific images to promote products, campaigns and offers and increase the average e-commerce ticket – which is the average amount spent per customer.
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There are many advantages gained by using this type of ad, but it is necessary to be assertive when designing an attractive artwork. Otherwise, the message transmitted to users can have the opposite effect.
With that in mind, we will present, in this article, a step-by-step on how to create a great banner for your virtual store, highlighting the advantages of using this service. Read on and learn more about the subject!
Why Use The Banner For Your Online Store?
Before we approach creating banners, it is necessary to understand the purpose of these graphic pieces and their importance for e-commerce.
In the foreground, the primary purpose of banners is to draw users’ attention to the pages that you want to generate more visits. When this happens, the user spends more time on the site browsing through his virtual store, which helps him decide to make the purchase.
Banners can also be great allies to promote informative content and improve the user’s perception of your brand. In addition, as previously mentioned, this form of advertisement enables the dissemination of offers, increasing the visibility of your store’s promotions and increasing the amount spent by the customer.
Therefore, it can be seen that the use of images on websites is essential, both for Search Engine Optimization (SEO) and for the user experience when you make banners online (membuat banner online which is the term in Thai).